Privacy Policy
Last updated: March 2026
1. Who We Are
PrettyPup ("we", "us", "our") operates the website prettypup.co.uk. We are committed to protecting your privacy and handling your personal data responsibly. This policy explains what data we collect, why we collect it, and your rights regarding that data.
2. What Data We Collect
We may collect the following types of personal data:
- Contact information - name and email address when you submit our contact form or subscribe to our newsletter.
- Usage data - pages visited, time spent on site, referring URLs, and browser/device information collected automatically through cookies and analytics tools.
- Review data - name and review content when you submit a venue review.
- Favourites - walk, venue and breed preferences stored locally in your browser (not sent to our servers).
3. How We Use Your Data
We use the data we collect to:
- Respond to your enquiries submitted through the contact form.
- Send newsletter updates if you have opted in.
- Display user reviews on venue pages.
- Understand how visitors use our site so we can improve it.
- Detect and prevent misuse of our services.
4. Legal Basis for Processing
Under UK GDPR, we process your data based on: your consent (newsletter sign-up), legitimate interest (analytics, site improvement), and contractual necessity (responding to your enquiries).
5. Cookies
We use cookies to improve your browsing experience and analyse site traffic. For full details, see our Cookie Policy.
6. Third-Party Services
We may share data with the following third-party services:
- Google Analytics - for anonymous usage statistics.
- Vercel - our hosting provider, which processes server logs.
We do not sell your personal data to third parties.
7. Data Retention
We retain contact form submissions for 12 months. Newsletter subscriber data is kept until you unsubscribe. Analytics data is retained in anonymised form for up to 26 months.
8. Your Rights
Under UK GDPR, you have the right to:
- Access the personal data we hold about you.
- Request correction of inaccurate data.
- Request deletion of your data.
- Withdraw consent at any time (e.g. unsubscribe from newsletters).
- Lodge a complaint with the Information Commissioner's Office (ICO).
9. Data Security
We use industry-standard security measures including HTTPS encryption and secure hosting to protect your data. However, no method of transmission over the internet is 100% secure.
10. Children's Privacy
Our site is not directed at children under 13. We do not knowingly collect personal data from children.
11. Changes to This Policy
We may update this policy from time to time. Changes will be posted on this page with an updated "Last updated" date.
12. Contact Us
If you have questions about this privacy policy or your personal data, please contact us at hello@prettypup.co.uk or via our contact form.